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Advisory Board

Holly Zanville is a research professor and co-director of the Program on Skills, Credentials & Workforce Policy at the GW Institute of Public Policy. She is also co-lead of the Credential As You Go initiative and lead of the Learn & Work Ecosystem Library initiative. She has extensive experience in higher education policy and practice, credentialing, and workforce-education alignment. She is a former strategy director at Lumina Foundation and has held senior administrative positions in Washington State and Oregon. She has a PhD from the University of Minnesota and has published several articles and reports on the meaning and value of credentials beyond high school.

Margo Griffith is a Special Projects Director at the University of Alaska. She has over 20 years of experience in human resources, equity and compliance, and process improvement. She joined the university in 2008 as a Lead Human Resources Coordinator and later became a Senior Human Resources Consultant and Process Improvement Facilitator. In 2017, she was appointed as the Executive Director and Title IX/504 Coordinator for the Department of Equity and Compliance, where she oversaw the university’s efforts to prevent and respond to discrimination, harassment, and sexual misconduct. In 2023, she transitioned to her current role as a Special Projects Director, where she leads various strategic initiatives for the university. Margo holds a bachelor’s degree in business administration from Alaska Pacific University and a master’s degree in public administration from the University of Alaska Southeast.

Naomi Boyer is an executive director of digital transformation at Education Design Lab, a non-profit organization that designs, tests, and implements new learning models for higher education. She has over 15 years of experience in leading and innovating in the fields of technology, curriculum, and instruction. She has a PhD in Curriculum & Instruction with an Interdisciplinary Education Specialty in Organizational Change, and a PostDoc in Adult Education. She is also the president of NOME, LLC, a company that offers novel options for modern education. Naomi Boyer is passionate about transforming education through technology and empowering learners with 21st century skills.

Phillip Long is a robotics lecturer at Atlantic Technological University (ATU) in Galway, Ireland. He joined ATU in September 2022, after working as a senior engineer and project manager at various companies in the robotics industry. He has a PhD in Robotics from the University of Cambridge and a BEng in Mechanical Engineering from the University of Limerick. He is passionate about teaching and mentoring the next generation of roboticists, as well as conducting research on autonomous systems, human-robot interaction, and machine learning. He has published several papers in prestigious journals and conferences, and has received awards for his innovative work. He is also a certified Co-Active coach and a volunteer for Save the Children UK and The Trussell Trust.

Rupert Ward is a professor of learning innovation and associate dean (international) at the University of Huddersfield. He is also a national teaching fellow and the director of strategic partnerships at the International Council on Badges and Credentials (ICoBC). He has a MA in modern history from the University of Oxford and is an experienced programmer with a focus on Unity and VR. He has published several papers and books on topics such as digital badges, e-learning, and gamification. He is passionate about enhancing student learning and engagement through innovative technologies and pedagogies.

Executive Committee

Armin Hopp is the founder and board member of Speexx, a digital platform for talent development for all employees in large companies and organizations. He is an entrepreneur and innovator, with a passion for family, team building, digital coaching and education, languages, EdTech, HR technology, learning transformation, guitars – and Speexx. He has over 15 years of experience in the field of online language learning and corporate communication. He has received several awards for his work, such as the Comenius EduMedia Award 2022, the Brandon Hall Gold Award 2021 and the Learning Technologies Gold Award 2018. He is also a frequent speaker and writer on topics related to digital learning and training. He is based in Munich, Germany and has a global network of colleagues and partners from over 50 countries.

Jan Muehlig is a UX professional and agile leader based in Berlin, Germany. He is the founder and CEO of Studio Good, a design agency that helps clients create meaningful digital products and services. He is also a certified agile coach and trainer, and a member of, a platform for open badges and digital credentials. Jan has over 20 years of experience in user research, interaction design, usability testing, and product development. He has worked with clients such as Deutsche Telekom, SAP, Siemens, Bosch, and many others. Jan is passionate about learning new skills and technologies, and sharing his insights with his network on LinkedIn.

Rolf Reinhardt is a senior account director at LinkedIn, where he works at the intersection of government, education and organizational learning to foster economic opportunities for all members of the global workforce. He is also a member of the executive committee of the International Council on Badges and Credentials (ICoBC), a global network of education, business, association and government organizations with the common goal of developing and promoting best practices for open badges and (digital) credentials both regionally and globally. He has over seven years of experience in planning, developing, implementing and launching complex solutions for talent planning, acquisition, development and retention. He has a degree in media management from Hochschule Mittweida (FH) and is based in Berlin, Germany.


Kai Limper serves the ICoBC as Masterclass Coordinator. He is an experienced sales professional with a track record of driving revenue growth and delivering exceptional results. Kai has over 5 years of experience in the SaaS landscape, working with companies such as LinkedIn, Microsoft, Personio, and CoachHub. Kai values honesty and transparency in all his interactions and tailors solutions to meet the diverse needs of his clients.

He is committed to excellence and customer satisfaction, ensuring valuable results and lasting customer relationships. In his free time, Kai enjoys spending time with family, traveling, doing sports, meditation, and taking care of healthy nutrition.